Marketing Director

Overview:

Report to the C.E..O. ; Part of the E.L.T. ; Hybrid, three days per week in London.

Our client is a fast-growing lifestyle fintech venture within a large financial services group. Under the umbrella of a globally recognised lifestyle and services brand, the company is building a range of complimentary financial services products that empower individuals and businesses to move, manage, and maximise their money. The product suite includes:

  • personal and family focused payments

  • digital money management

  • SME expenditure, foreign exchange payments & expense management

  • rewards, cash back  & loyalty

  • corporate cards, spend control & real-time expense automation

About the role:

The Marketing Director will own the end-to-end marketing strategy across this multi-product fintech. You will be accountable for brand development, brand awareness, customer acquisition, and growth across all channels. This role is central to our scaling journey: building the marketing foundation, shaping our voice in the market, and driving adoption across both B2C and B2B audiences.

Key Responsibilities:

  • Strategic Leadership to build and execute a unified marketing strategy

  • Brand, Positioning, Creative narrative & Thought leadership

  • Digital & Performance Marketing

  • Customer Lifecycle & CRM

  • Product Marketing; translate complex fintech capabilities into clear, compelling value propositions

  • PR, Communications & Media relations

  • Build & scale high performing marketing team across aquisition, CRM, content & product marketing

  • Manage agency relationships and negotiate strategic marketing partnerships.

  • Own the marketing budget, ensuring efficient allocation and strong ROI.