Marketing Director
Based London in a hybrid working model
An exceptional opportunity for a digital brand marketing expert
Our client is a fast-growing lifestyle fintech venture within a large financial services group. Under the umbrella of a globally recognised lifestyle and services brand, the company is building a range of complimentary financial services products that empower individuals and businesses to move, manage, and maximise their money. The product suite includes:
personal and family focused payments
digital money management
SME expenditure, foreign exchange payments & expense management
rewards, cash back & loyalty
corporate cards, spend control & real-time expense automation
About the role:
The Marketing Director will own the end-to-end marketing strategy across this multi-product fintech. You will be accountable for brand development, brand awareness, customer acquisition, and growth across all channels. This role is central to our scaling journey: building the marketing foundation, shaping our voice in the market, and driving adoption across both B2C and B2B audiences.
Key Responsibilities:
Strategic Leadership to build and execute a unified marketing strategy
Brand, Positioning, Creative narrative & Thought leadership
Digital & Performance Marketing
Customer Lifecycle & CRM
Product Marketing; translate complex fintech capabilities into clear, compelling value propositions
PR, Communications & Media relations
Build & scale high performing marketing team across acquisition, CRM, content & product marketing
Manage agency relationships and negotiate strategic marketing partnerships
Own the marketing budget, ensuring efficient allocation and strong ROI
Skills & Experience Required:
8–12+ years marketing experience in fintech, payments, FX, SaaS, or high-growth digital products
Proven experience scaling marketing functions in early-stage or rapidly scaling technology companies
Deep expertise across digital acquisition, CRM/lifecycle, product marketing, and brand strategy
Strong commercial acumen with experience using data and analytics to drive growth decisions
Hands-on, entrepreneurial mindset with the ability to operate both strategically and tactically
Excellent communicator and cross-functional collaborator, comfortable working closely with C-suite stakeholders
AN advantage to have experience in regulated markets or compliance-heavy environments
What We Offer:
The opportunity to lead marketing for a multi-product fintech ecosystem during a major growth phase.
Direct influence on company direction, reporting into and partnering closely with the CEO.
A high-autonomy role with the ability to build a team, define strategy, and drive execution.
Competitive salary, performance bonus, and equity options.
A culture that values innovation, customer obsession, speed, and entrepreneurial thinking.
Please note: This is a hybrid working model with three days per week based from London office